Rijksmuseum Mobile First: Rijksstudio Redesign and the New Rijksmuseum App
Peter Gorgels
https://mw18.mwconf.org/paper/rijksmuseum-mobile-first-redesign-rijksstudio-the-new-rijksmuseum-app/
The Rijksmuseum in Amsterdam has been studying, developing, assessing, and tracking digital media that are helping connect “visitors” to their collections. By “visitors” this means that more people can begin accessing the museum’s collection via website from virtually anywhere. In addition the museum launched Rijksstudio that allows visitors to view collections objects and also bookmark, edit, and use images. This media revamp was intended to bring the museum out of a “boring” and “traditional” mindset and was met with popular reception. Over five million image downloads were reported during the first phase of the study. Although the first studies revealed positive results there was still more the Rijksmuseum medias could do. The biggest trend noted was that more and more visits were using their phones to access the media. A second phase began focusing on user interface, platforms, tours and wayfinding, and adding ticket sales into the program. The Rijksmuseum still successfully underwent a project to allow more access to their collection and can now continually monitor and assess the needs its “visitors” from around the world.
Musete.ch interivew
Annelisa Stephan
Posted by Jasmin Mitchell on October 15, 2016
https://musete.ch/2016/10/15/annelisa-stephan-manager-for-digital-engagement-the-j-paul-getty/
This interview focuses on one person involved in visitor engagement and how they reach out and branch the visitors to the museum. Annelisa Stephan of The Getty discusses a bit about herself and her years of experience in the field. A prominent topic in the interview is her work digitally for The Getty including a large blog and outreach to its audiences, connecting the various bodies that make up The Getty, and managing other social media components. Stephan’s work has her focusing on relaying information to visitors about collections, conservation, events, and how The Getty is perceived by visitors. There is a good deal of people working on digital outlets for The Getty that help support everything that goes on whether they are contributing information or actually managing uploads and data. One aspect Stephan points out is how part of digital media is connecting people to people using hashtags and comments. Though more and more media is being used daily Stephan’s interview brings up a vital point that there needs to be diligent management to be able to sort through and relay the proper information on blogs or channels.
Amanda's Museum Blog 
I found it quite interesting that the Rijksmuseum was implementing an app. I think that is a great idea and can provide a new and exciting way for visitors to interact with the museum. This is something that I could see more and more museums implementing. Also, in the interview I liked how Stephan focuses on the diligent management of social media and blogs/channels as I have noted that some museums are not so diligent in their management of social media and it always confuses me, as it is free and easy marketing.
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